This cartoon says it all...

Don’t get me wrong… I know what dog is spelled backwards.  I love dogs.  I’ve been having a love affair with my Springer Spaniel for 13 years.  If I could find one of those “Dog is my pilot “bumper stickers I would put it on my car.

But the truth is, you can be whoever you want to be on the internet.  That being said, it’s amazing to me how many horrible looking emails I get from a variety of businesses that negatively brand themselves.

Technology makes it easy for businesses to do their own email marketing. But easy and bad all too often go hand in hand.  Good email marketing is a great retention tool that businesses can use to stay in with their customers and build relationships with potential customers.  The downside is when businesses send out emails that are poorly laid out, incorrectly formatted or just plain bad it negatively brands them and has the opposite effect.  Just because someone gave you their email address, it doesn't mean it's ok to send them bad emails.

E-mail Logic has been implementing email marketing strategies for a variety of small businesses. We’ve developed quite a niche with retailers, both brick and mortar retailers and web merchants.  At last count we had over sixty menswear specialty stores on our list.  And for all our clients, we want their emails to do three things, rub shoulders on a regular basis with their subscribers, have a relevant call to action and be the best email the recipient gets in their in-box that day.