I just got off the phone with Sarah Sedberry, the Client Success Manager at Compendium Blogware.  (Client Success manager… hold that thought well get back to that in the next paragraph.)  Sarah has been calling me monthly to help me fine tune my efforts using her company’s blogging software.  Her company, Compendium Blogware, is the brainchild of Chris Baggot.  Chris is the guru of email marketing and now blogging.  I got to know Chris over the last few years as he also one of the founders of Exact Target, the technology partner we rely on at E-Mail Logic.  While Sarah can’t blog for me – she knows that to get the best search rankings, it’s essential to constantly post to my blog. So, her monthly contact is designed to motivate me to keep adding fresh entries to my blog. 

Reading an email Sarah sent me, the light bulb came one.  The title “Client Success Manager” is used in Sarah’s signature on her emails.  What a great idea for a job title.  Instead of one that brags about the job holder how about one that benefits the one were trying to impress.  One of the opportunities that we try to enhance with our clients is the follow-ups to the various email marketing campaigns we do for our various small business clients.  By helping our clients quantify the results that are measured we can constantly make improvements to their future email marketing campaigns.  This is especially helpful to theemail marketing we do for brick and mortar retailers and web merchants who use click throughs to coupons or shopping carts.  By segmenting the tracking results, they can direct qualified follow-ups to the unique prospects as they tracking tells us who those interested parties are.  The menswear specialty stores who use us, often use the results to call those interested parties on the phone.  Maybe it’s time for E-Mail Logic to assign a Success Manager to each of our clients.