I heard an interesting commentary on NPR about the state of Retail in the US. The Morning Edition Series was featuring the credit problems all week and this one talked about the challenges facing Brick and Mortar Retailers as they deal with the economic downturn. Click HERE to Listen.
Many of the Menswear Specialty Stores we have as clients have been feeling the credit pinch for years and are taking the steps to keep their costs in line to weather these storms. Email marketing for small business has been a component for small businesses start to streamline their marketing investments. The broadcast was overall very informative. The overall conclusion was that a record 7.000 stores could close this year, thought it made no mention of the competition that brick and mortar retailers were feeling from the competition with web merchants.
