The Federal Trade Commission has approved four new rule provisions for the CAN-SPAM Act in a move to clarify the Act's requirements.  Here's an article that explains the details.  We might need to consider bringing on an attorney to our staff to help us stay in compliance with the various considerations of email marketing compliance.  The fact is, the variety of small business clients who hire us to do email marketing that include web merchants, menswear specialty retailers, and other brick and mortar retailers, count on us to get their emails delivered.  They choose us because of our marketing savvy, and count on us to implement a successful marketing strategy.  Yet we need to constantly educate ourselves on the technical and legal issues that affect whether or not their messages get delivered and how they appear in the computers of the recipients.

We're actually getting ready to add a new creative production person to our staff-maybe we need to post the job listing in law schools.